SingTel Digital Media launches lifestyle web portal – inSing.com

Singapore’s premier hyper-local web destination

Singapore, May 13, 2009…. Strengthening its multimedia offering, SingTel today formally launched new subsidiary, SingTel Digital Media (STDM) in conjunction with its one-stop, hyper-local web and mobile destination, inSing.com.
Based in the creative hub of Duxton Hill, STDM was started with a vision to build a Singapore lifestyle web destination with a difference.
CEO of STDM Ms Varsha Rao commented, ‘inSing.com’s point of difference is its focus on hyper-local content, user generated reviews and exclusively commissioned editorial to offer a uniquely Singaporean perspective. In addition, we have aggregated over 10,000 restaurants and hawker stalls, a huge events calendar with hundreds of events each month and each day we share 50 new hot deals from retail stores around Singapore because we all love promotions. Last, our extensive local search engine helps you to quickly find the business or service you are looking for from over 100,000 listings of businesses.’

inSing.com offers invaluable insights into a number of lifestyle channels such as food and drink, things to do, shopping and entertainment. The site also garners user reviews and lively feedback from resident lifestyle experts – Singaporeans - the people that live and know the island’s nooks and crannies best!

inSing.com also offers a breadth of content supported by more than 15 content providers and features commissioned editorials on topics such as local lifestyle trends and interests as well as key dates and events to look out for.

”Our content partners are all recognised international or local media companies that produce high quality, market-leading content in their field,” added Varsha. “We are working with these partners to ensure we have up-to-the-minute information across our main subject areas of News, Food and Drink, Shopping, Things to Do and Entertainment.”

By focusing on key subject areas, inSing.com brings topical, newsy and fun editorial features:

The Things to Do section showcases articles such as Things to Learn – a preview of the best courses on offer; Free Singapore – bi-weekly suggestions of what to do for free in Singapore and Child’s Play – ideas on what to do with your kids in your leisure time
The Shopping pages feature Shop Smart – monthly hints and tips on getting the most out of shopping in Singapore; Heartland Gems – a monthly article on where’s hot for shopping in the heartlands and Perk Me Up (Under $25 )– a weekly product feature on a cheap and cheerful purchase to improve your mood
Under the Food and Drink section users can read all about Off the Shelf - where a noteworthy kitchen gadget or item is highlighted; Tried & Tested – fortnightly reviews and ratings of Food and Drink products and Food and Drink Profiles – a weekly interview with a leading chef, restaurateur or entrepreneur
In the Entertainment pages, check out the feature My Singapore for local celebrity insights on the lion city or enjoy the frequently updated local band profiles.

This commissioned editorial is complemented by content from established partners such as HungryGoWhere, MCS and Arts Beat for the Food & Drink, Shopping, Things to Do and Entertainment sections. Information is updated regularly to ensure all the latest activities and up to the minute services are featured in the extensive ‘in the know’ events calendar. inSing.com News content is supported by partnerships with Reuters, MCS, AP and other leading providers.

Advertising support for inSing.com has also been strong from the outset. Launch advertisers include Sony Pictures and Volkswagen. Online display advertising is currently being handled by Admax, the exclusive reseller for inSing.com

‘It’s both useful and entertaining,’ added Varsha. ‘inSing.com is like an insider’s guide that is similar to a very savvy best friend – someone who knows where to go for all the best value beauty treatments for example, or where to find the latest promotions and hot deals taking place. He knows just the place to wow a friend visiting for the weekend, the greatest hawker food and even how to locate that elusive good plumber when you’re in a desperate hurry.’

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